America Has Entered Late-Stage Protein

The article discusses the widespread obsession with protein in America, detailing how almost all food products are now being marketed with added protein. The author, Rachel Sugar, expresses concern that this 'protein mania' has gone too far, turning protein into the latest nutritional fixation that promises to solve all body goals, from muscle gain to weight loss. She notes how this intense focus on a single macronutrient can lead to feelings of inadequacy when consuming non-protein-fortified foods and argues that despite its virtues, protein has become just another thing to obsessively count, similar to past fixations on fat or carbs.