Why So Many Ideas Are Pitched as ‘Uber for X’

In this article, the author discusses Adam Grant's book "Originals" and its relevance to the concept of "Uber for X" startups. The article explores Grant's argument that true originality and innovation come from combining existing concepts in new and unique ways. It challenges the notion that true innovation requires a completely original idea, suggesting instead that successful entrepreneurs often build upon existing ideas and adapt them to different contexts. The article provides examples of successful startups that have followed this approach, such as Airbnb and Uber. Overall, it highlights the importance of recognizing and embracing the power of adaptation and iteration in entrepreneurial endeavors.