How the internet keeps poor people in poor neighborhoods
How the internet keeps poor people in poor neighborhoods
12/20/2016
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summary
This article discusses how targeting algorithms used in online advertising can perpetuate and exacerbate inequality in poor neighborhoods. The author uses the example of a cartoon called "The Summoner" to illustrate the problem. The cartoon demonstrates how targeted ads for predatory loans, bail bond services, and other potentially harmful products disproportionately appear in low-income neighborhoods. These ads take advantage of vulnerable communities and perpetuate a cycle of poverty. The article raises concerns about the lack of regulation and oversight in targeted advertising, and calls for more ethical practices to ensure fairness and equity in online advertising.
tags
advertising ꞏ online advertising ꞏ targeted advertising ꞏ internet ads ꞏ digital marketing ꞏ marketing strategies ꞏ consumer profiling ꞏ data mining ꞏ algorithmic advertising ꞏ social inequality ꞏ poverty ꞏ socioeconomic status ꞏ digital divide ꞏ online platforms ꞏ online behavior ꞏ consumer targeting ꞏ privacy concerns ꞏ digital surveillance ꞏ socioeconomic disparities ꞏ online shopping ꞏ consumer behavior ꞏ online privacy ꞏ digital discrimination ꞏ online targeting ꞏ marginalized communities ꞏ racial profiling ꞏ social media advertising ꞏ consumer rights ꞏ consumer empowerment ꞏ online marketing ꞏ data privacy ꞏ digital ethics ꞏ online algorithms ꞏ personalized advertising ꞏ online profiling ꞏ internet privacy ꞏ digital advertising industry ꞏ social justice ꞏ digital inequality ꞏ socioeconomic segregation ꞏ online commerce