Don’t Let Metrics Undermine Your Business

11/15/2019

This Harvard Business Review article warns against the potential dangers of relying too heavily on metrics in business decision-making. While metrics are important for assessing performance and making data-driven decisions, the article cautions that an overemphasis on metrics can lead to unintended negative consequences. The author highlights three common pitfalls: 1) Metrics being misinterpreted or misunderstood, leading to misguided actions, 2) Metrics that incentivize unethical behavior or neglect important factors that are difficult to measure, and 3) Metrics that create a narrow focus, overshadowing long-term strategy and goals. The article concludes by suggesting a more balanced approach that combines quantitative data with qualitative insights and encourages leaders to question the assumptions and limitations of the metrics they use.

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