America Is Done Pretending About Meat
America Is Done Pretending About Meat
The article discusses a cultural and political shift in the U.S. away from plant-based diets and back towards meat consumption, influenced by conservative figures and changing perceptions of health and tradition. It explores the 'meat paradox,' where consumption rises despite awareness of its downsides, and frames the trend as a rejection of 'woke' culture.
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peter singer's quote rings strong: “Most people can easily continue doing something they believe is wrong as long as they have plenty of company.”
as always, the reality has not one root cause but many. the political divide creating the narrative about the manliness of eating meat certainly plays its role but there are many others.
i think companies like impossible and beyond meat have tapped into the consumer conscious by investing heartily in a substitute that delivers on taste, but they've harped a vision where the world improves and the costs are cheaper.
climate change is much bigger than the meat people eat and the costs seem to have only gone up, not down.
failed promises deliver their own backlash as well. (admittedly, their promises do paint a far out future, but consumers want it sooner, the more they are sold an expensive story)
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