your-online-attention-bought-in-an-instant-by-advertisers.html?_r=0

4/11/2013

This NY Times article explores how advertisers are able to target and buy online users' attention in real-time. It discusses the use of real-time bidding (RTB) platforms, where advertisers can bid for ad space based on specific user data such as demographics, interests, and browsing history. The article highlights how these platforms have revolutionized the advertising industry by enabling advertisers to reach their target audience with unprecedented precision. It also raises concerns about privacy and the potential for misuse of personal data. Overall, the article provides an insightful look into the world of online advertising and the complexities of user attention in the digital age.

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