The War To Sell You A Mattress Is An Internet Nightmare
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summary
This article delves into the behind-the-scenes legal battles involving Sleepopolis, a popular mattress review blog, and Casper, a prominent mattress company. The author discusses how Casper had initially supported Sleepopolis by providing mattress samples for review. However, when Sleepopolis started to favor Casper's competitors in its reviews, Casper withdrew its support and sued the blog for alleged false advertising and deceptive practices. The article examines the broader implications of the lawsuit, highlighting the challenges and ethical questions surrounding online review sites and the influence of companies in shaping consumer opinions. It sheds light on the complexities and controversies of the mattress industry and the power dynamics at play between brands and reviewers.