The crayola-fication of the world

9/30/2012

This article on Empirical Zeal discusses the phenomenon of how naming colors can affect our perception and cognition. It delves into the introduction of a 120-crayon box by Crayola in 1998 and how it expanded our exposure to a wider range of colors. The author explores how naming specific shades of colors influenced how people categorized and perceived them. It also touches on how different languages have varying color vocabularies, which can impact how different cultures perceive and interpret colors. The article ultimately suggests that the act of naming colors can have a profound influence on our cognitive processes and how we understand the world.

color perception ꞏ color psychology ꞏ language and colors ꞏ synesthesia ꞏ cultural influence ꞏ linguistic evolution ꞏ color naming ꞏ color categorization ꞏ color symbolism ꞏ sensory perception ꞏ color theory ꞏ color vision ꞏ color experience ꞏ cognitive psychology ꞏ linguistics ꞏ cultural anthropology ꞏ cultural significance ꞏ naming conventions ꞏ color associations ꞏ color representation ꞏ visual perception ꞏ neurology ꞏ human perception ꞏ color semantics ꞏ color preferences ꞏ cultural diversity ꞏ cultural identity ꞏ cultural heritage ꞏ cultural norms ꞏ cultural expressions ꞏ human cognition ꞏ cultural psychology ꞏ linguistic relativity ꞏ communication ꞏ visual arts ꞏ design psychology ꞏ cross-cultural study ꞏ social impact of color ꞏ chromatics ꞏ cultural evolution ꞏ crayola ꞏ color history ꞏ color names ꞏ etymology ꞏ historical linguistics ꞏ color exploration