The crayola-fication of the world
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Summary
This article on Empirical Zeal discusses the phenomenon of how naming colors can affect our perception and cognition. It delves into the introduction of a 120-crayon box by Crayola in 1998 and how it expanded our exposure to a wider range of colors. The author explores how naming specific shades of colors influenced how people categorized and perceived them. It also touches on how different languages have varying color vocabularies, which can impact how different cultures perceive and interpret colors. The article ultimately suggests that the act of naming colors can have a profound influence on our cognitive processes and how we understand the world.
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