Rivals Rub Shoulders in the World of Competitive Massage

https://www.newyorker.com/magazine/2025/09/15/rivals-rub-shoulders-in-the-world-of-competitive-massage
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Rivals Rub Shoulders in the World of Competitive Massage

The article "Rivals Rub Shoulders in the World of Competitive Massage" details the International Massage Association's annual World Championship in Massage, founded by Jeppe Tengbjerg. Held in Copenhagen, the event brings together massage therapists from across the globe to compete in various categories, showcasing different techniques and innovations. The article explores the motivations of competitors, the judging process, the evolution of massage as a practice, and the growing mainstream acceptance of massage therapy, highlighting both the competitive spirit and the profound human connection inherent in the art of touch.

Note

fun fact, massage therapists are some of the least likely jobs to be impacted by generative AI.

Published

2025

Summary

The article "Rivals Rub Shoulders in the World of Competitive Massage" details the International Massage Association's annual World Championship in Massage, founded by Jeppe Tengbjerg. Held in Copenhagen, the event brings together massage therapists from across the globe to compete in various categories, showcasing different techniques and innovations. The article explores the motivations of competitors, the judging process, the evolution of massage as a practice, and the growing mainstream acceptance of massage therapy, highlighting both the competitive spirit and the profound human connection inherent in the art of touch.

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