Everything the tech world says about marketing is wrong
link
summary
This article challenges common beliefs and strategies in the tech industry about marketing. It argues that many commonly accepted principles, such as the importance of branding, the focus on user acquisition, and the reliance on data-driven marketing, are flawed. The author suggests that instead of focusing solely on acquiring users, companies should prioritize building strong relationships with their existing customers. They argue that the key to successful marketing lies in creating a remarkable product that naturally attracts loyal customers and advocates. The article also emphasizes the importance of storytelling and emotional connections in marketing campaigns, suggesting that these elements have a strong impact on consumer behavior. In conclusion, the article advocates for a shift in perspective and approach to marketing in the tech industry.