2016-how-snapchat-built-a-business

This article examines the rise of Snapchat and how it has successfully built a business around its social media platform. It delves into the early days of the company, highlighting its unique features such as disappearing messages and stories. The article also explores how Snapchat has evolved its business model over time, introducing advertising options and partnerships with brands. It discusses the challenges the company faced, including competition from Facebook, but also highlights the innovative strategies Snapchat employed to differentiate itself and engage its user base. Overall, the article offers insights into the growth and success of Snapchat as a business.