Why Google Fiber Is High-Speed Internet’s Most Successful Failure

9/22/2018

This article examines the case study of Google Fiber, a high-speed internet service launched by Google, to understand why it can be considered both successful and a failure. Google Fiber aimed to provide ultra-fast internet to cities across the United States, but the author argues that its true impact lies in the competitive pressure it created within the industry. Despite its limited reach and significant challenges, Google Fiber forced traditional internet providers to improve their services and infrastructure. The article highlights the lessons learned from Google Fiber's journey, including the importance of competition, and explores the broader implications for the development of high-speed internet in the country.

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