While We Weren’t Looking, Snapchat Revolutionized Social Networks

12/12/2016

This article from The New York Times discusses how Snapchat revolutionized social networks while other major players in the industry were not paying attention. It highlights the unique features of Snapchat, such as vanishing messages and Stories, and how they attracted younger audiences who craved more private and ephemeral forms of communication. The article delves into the reasons behind Snapchat's success, including its focus on mobile-first design, user-generated content, and playfulness. It also addresses how Snapchat's innovations influenced other platforms like Instagram and Facebook, leading to the wider adoption of disappearing messages and vertical video formats. Overall, the article explores the significant impact Snapchat had on reshaping the social media landscape.

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