UNICEF says Facebook 'likes' won't save children's lives

5/4/2013

This article discusses a controversial advertising campaign by UNICEF that aimed to raise awareness about the misconception that "liking" a post on Facebook can actually make a difference in saving lives. The campaign featured a video that highlighted the importance of taking action and making tangible contributions, rather than simply clicking a like button on social media. It discusses how this campaign received mixed reactions, with some praising its message while others criticized it for oversimplifying the role of online activism. The article reflects on the broader issue of slacktivism and the genuine impact of digital engagement in the realm of social causes.

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