The Verge

The Verge

3/10/2016

link

https://www.theverge.com/2016/3/2/11140928/app-store-economy-apple-android-pixite-bankruptcy

summary

This article discusses the challenges faced by app developers in the ever-growing app economy, using the example of Pixite - an app development company. It highlights the struggles Pixite faced due to changes in the App Store economy, specifically focusing on app discovery and monetization issues. The article explains how Pixite's business model, based on selling individual apps for a one-time fee, became less sustainable as the market shifted towards free or subscription-based apps. It also explores the impact of Apple's search algorithm changes and the dominance of big players in the app market. The article concludes by discussing the need for app developers to adapt their strategies to these evolving market conditions.

tags

app economy ꞏ app store ꞏ mobile apps ꞏ app development ꞏ mobile technology ꞏ tech industry ꞏ apple ꞏ android ꞏ bankruptcy ꞏ pixite ꞏ app market ꞏ digital economy ꞏ entrepreneurship ꞏ business ꞏ technology news ꞏ app store policies ꞏ app monetization ꞏ app marketplace ꞏ app business ꞏ app success ꞏ app failure ꞏ app marketing ꞏ app trends ꞏ app downloads ꞏ mobile users ꞏ digital services ꞏ software industry ꞏ startup ꞏ financial struggles ꞏ business model ꞏ software development ꞏ digital marketplace ꞏ software licensing ꞏ app sales ꞏ app revenue ꞏ digital distribution ꞏ mobile games ꞏ app pricing ꞏ app subscriptions ꞏ app competition ꞏ tech startups ꞏ app discovery ꞏ app maintenance ꞏ app updates ꞏ app performance