The McRib

1/2/2014

This article from The Atlantic discusses the cultural phenomenon and marketing strategy behind the McDonald's McRib sandwich. It explores the limited availability of the McRib and how this creates a demand and cult-like following for the product. The author examines the nostalgia and emotional attachment that people have towards the McRib, noting its association with childhood memories and a sense of indulgence. The article also delves into the strategic marketing tactics employed by McDonald's to create hype and generate excitement around the McRib's return. Ultimately, it argues that the McRib represents the intersection of fast food, marketing, and cultural significance.

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