The McRib
The McRib
1/2/2014
link
summary
This article from The Atlantic discusses the cultural phenomenon and marketing strategy behind the McDonald's McRib sandwich. It explores the limited availability of the McRib and how this creates a demand and cult-like following for the product. The author examines the nostalgia and emotional attachment that people have towards the McRib, noting its association with childhood memories and a sense of indulgence. The article also delves into the strategic marketing tactics employed by McDonald's to create hype and generate excitement around the McRib's return. Ultimately, it argues that the McRib represents the intersection of fast food, marketing, and cultural significance.
tags
food science ꞏ food industry ꞏ food manufacturing ꞏ fast food nation ꞏ fast food health effects ꞏ food production ꞏ food culture ꞏ food marketing ꞏ processed meat ꞏ food manufacturing processes ꞏ fast food globalization ꞏ advertising ꞏ fast food restaurants ꞏ food nostalgia ꞏ food regulation ꞏ fast food chains ꞏ junk food ꞏ food branding ꞏ fast food industry ꞏ food cravings ꞏ food technology ꞏ consumer culture ꞏ food consumption ꞏ food advertising ꞏ consumerism ꞏ food trends ꞏ taste preferences ꞏ processed food ꞏ fast food addiction ꞏ convenience food ꞏ industrial food ꞏ mcdonald's ꞏ fast food ethics ꞏ food product development ꞏ fast food consequences ꞏ artificial food ꞏ food additives ꞏ fast food culture ꞏ food engineering ꞏ fast food marketing ꞏ mass production ꞏ fast food menu ꞏ american food culture ꞏ fast food phenomenon ꞏ mcrib ꞏ fast food consumption ꞏ fast food ꞏ fast food documentary