The Clickbaitification of Netflix

The Clickbaitification of Netflix

8/26/2021

link

https://slate.com/culture/2021/08/netflix-top-10-movies-shows-clickbait.html

summary

In this article, the author discusses the phenomenon of Netflix's "Top 10" list and how it influences viewers' decision-making. The article argues that the placement of certain movies and shows on the list creates a sense of urgency and FOMO (fear of missing out) among viewers, prompting them to click and watch. It also examines the strategy behind Netflix's algorithm that determines the rankings and suggests that it may not solely be based on popularity or quality, but rather on maximizing engagement and viewership. The article raises concerns about the impact of clickbait tactics on viewers' media consumption habits and questions the authenticity of the "Top 10" list as a reflection of genuine popularity.

tags

digital culture ꞏ streaming ꞏ media analysis ꞏ movie industry ꞏ content promotion ꞏ trending ꞏ television series ꞏ online content ꞏ audience engagement ꞏ media consumption ꞏ click-worthy ꞏ internet culture ꞏ binge-watching ꞏ internet entertainment ꞏ clickbait ꞏ tv shows ꞏ digital platforms ꞏ digital media ꞏ viral content ꞏ media trends ꞏ television ꞏ top 10 ꞏ shows ꞏ movies ꞏ entertainment ꞏ viral marketing ꞏ online streaming ꞏ movie recommendations ꞏ popular ꞏ online popularity ꞏ netflix ꞏ media buzz