Rent Going Up? One Company’s Algorithm Could Be Why.
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This article discusses how a software tool called YieldStar, developed by the real estate tech company RealPage, has been used by landlords to predict and implement rent increases. The article highlights how this tool uses algorithms to analyze various factors such as demand, competition, and market trends to determine optimal rental prices. It explores how some landlords have utilized YieldStar to raise rents on tenants, sometimes bypassing state regulations and potentially contributing to housing affordability issues. The article also raises concerns about the transparency and fairness of using such technology to set rental prices. It emphasizes the need for greater regulation and scrutiny in the use of automated tools like YieldStar in the rental market.