My Cofounder Said “I love what we’re doing” And We Shut Down Our Startup

6/25/2018

This blog post tells the story of a startup founder who decided to shut down their business despite receiving affirmation and support from their co-founder. The author reflects on their journey, highlighting the challenges and milestones they experienced along the way. They explain that even though they believed in their product and had a passionate team, they realized that their target market was not large enough to sustain the business. Despite the love for what they were doing, they made the difficult decision to shut down the startup to avoid wasting time and resources. The post emphasizes the importance of realistic evaluation and the willingness to pivot or let go when necessary in the unpredictable world of entrepreneurship.

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