joe-henrich-weird-ultimatum-game-shaking-up-psychology-economics-53135

7/31/2013

This article features the work of anthropologist Joe Henrich and his research on the limitations of studying human behavior based solely on Western, Educated, Industrialized, Rich, and Democratic (WEIRD) populations. Henrich argues that many findings in psychology and economics are heavily influenced by the biased sample of study participants. The article focuses on Henrich's use of the Ultimatum Game, a popular experiment in these fields, to expose the limitations of WEIRD subjects in representing the broader human population. Henrich's research underscores the importance of conducting studies across a range of cultures and societies to achieve more accurate and generalizable results.

cultural psychology ꞏ social science ꞏ behavioral economics ꞏ human behavior ꞏ psychology ꞏ economic decision making ꞏ ultimatum game ꞏ cross-cultural ꞏ cultural norms ꞏ western bias ꞏ cultural diversity ꞏ cultural evolution ꞏ cultural differences ꞏ cultural research ꞏ anthropology ꞏ evolutionary psychology ꞏ social behavior ꞏ cooperation ꞏ cultural influences ꞏ cultural context ꞏ cognitive science ꞏ experimental economics ꞏ cross-cultural comparison ꞏ cultural studies ꞏ cultural impact ꞏ cultural adaptation ꞏ cultural variation ꞏ cultural psychology research ꞏ cultural factors ꞏ cultural background ꞏ cultural perspectives ꞏ cultural patterns ꞏ social norms ꞏ cultural analysis ꞏ cultural theory ꞏ comparative psychology ꞏ human societies ꞏ human cognition ꞏ cultural intelligence ꞏ cultural understanding ꞏ cultural identity ꞏ cultural beliefs ꞏ cultural practices ꞏ cultural values