joe-henrich-weird-ultimatum-game-shaking-up-psychology-economics-53135

7/31/2013

This article features the work of anthropologist Joe Henrich and his research on the limitations of studying human behavior based solely on Western, Educated, Industrialized, Rich, and Democratic (WEIRD) populations. Henrich argues that many findings in psychology and economics are heavily influenced by the biased sample of study participants. The article focuses on Henrich's use of the Ultimatum Game, a popular experiment in these fields, to expose the limitations of WEIRD subjects in representing the broader human population. Henrich's research underscores the importance of conducting studies across a range of cultures and societies to achieve more accurate and generalizable results.

cultural intelligence ꞏ western bias ꞏ cultural differences ꞏ psychology ꞏ social science ꞏ cultural analysis ꞏ cross-cultural ꞏ cultural perspectives ꞏ cultural impact ꞏ cultural patterns ꞏ human societies ꞏ cross-cultural comparison ꞏ cognitive science ꞏ human cognition ꞏ cultural norms ꞏ cultural beliefs ꞏ anthropology ꞏ cultural factors ꞏ cultural evolution ꞏ social behavior ꞏ cultural studies ꞏ cultural diversity ꞏ cultural understanding ꞏ cultural research ꞏ evolutionary psychology ꞏ cultural variation ꞏ cultural background ꞏ experimental economics ꞏ cultural context ꞏ cultural theory ꞏ human behavior ꞏ ultimatum game ꞏ cultural adaptation ꞏ cultural influences ꞏ behavioral economics ꞏ cultural psychology research ꞏ cultural practices ꞏ economic decision making ꞏ cultural values ꞏ comparative psychology ꞏ social norms ꞏ cultural psychology ꞏ cooperation ꞏ cultural identity