Inside Chipotle’s Contamination Crisis
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This feature article by Bloomberg examines the food safety crisis faced by Chipotle in 2015. It provides an in-depth analysis of the series of foodborne illness outbreaks that occurred at various Chipotle locations, which resulted in numerous customers falling ill and a significant drop in sales for the company. The article delves into the investigation process, the steps taken by Chipotle to address the crisis, and the challenges they faced in rebuilding customer trust. It also explores the wider implications of the incident for the fast food industry and the importance of maintaining food safety standards. Overall, the article offers a comprehensive overview of the Chipotle food safety crisis and its impact on the company and the industry as a whole.