How your mobile carrier makes money off some of your most sensitive data

How your mobile carrier makes money off some of your most sensitive data

8/10/2021

link

https://www.vox.com/recode/22325420/t-mobile-verizon-att-ad-targeting-data

summary

This article discusses the practices of T-Mobile, Verizon, and AT&T when it comes to ad targeting and the use of customer data. It highlights the differences in approaches taken by the three major US wireless carriers. While T-Mobile and Verizon have made efforts to limit the use of customer data for targeted advertising, AT&T has chosen to continue using customer data for this purpose. The article explores the motivations behind these decisions, including potential revenue implications. It also touches on the broader conversation around privacy concerns and the evolving landscape of data usage in the telecommunications industry.

tags

targeted ads ꞏ digital privacy ꞏ ad campaigns ꞏ advertising technology ꞏ online tracking ꞏ data monetization ꞏ customer segmentation ꞏ customer insights ꞏ customer privacy ꞏ digital marketing ꞏ t-mobile ꞏ data security ꞏ consumer insights ꞏ internet service providers ꞏ digital advertising ꞏ advertising ꞏ consumer data ꞏ data exploitation ꞏ mobile networks ꞏ customer profiling ꞏ telecommunications ꞏ data-driven decision-making ꞏ data-driven insights ꞏ personalized advertising ꞏ data protection ꞏ online advertising ꞏ customer experience ꞏ behavioral targeting ꞏ at&t ꞏ data privacy ꞏ verizon ꞏ consumer behavior ꞏ data sharing ꞏ online privacy ꞏ data regulations ꞏ data collection ꞏ data analysis ꞏ marketing strategies ꞏ consumer rights ꞏ network providers ꞏ customer engagement ꞏ data analytics ꞏ data targeting ꞏ data-driven marketing