How your mobile carrier makes money off some of your most sensitive data

8/10/2021

This article discusses the practices of T-Mobile, Verizon, and AT&T when it comes to ad targeting and the use of customer data. It highlights the differences in approaches taken by the three major US wireless carriers. While T-Mobile and Verizon have made efforts to limit the use of customer data for targeted advertising, AT&T has chosen to continue using customer data for this purpose. The article explores the motivations behind these decisions, including potential revenue implications. It also touches on the broader conversation around privacy concerns and the evolving landscape of data usage in the telecommunications industry.

t-mobile ꞏ verizon ꞏ at&t ꞏ telecommunications ꞏ mobile networks ꞏ advertising ꞏ data targeting ꞏ data privacy ꞏ consumer data ꞏ online advertising ꞏ digital marketing ꞏ personalized advertising ꞏ ad campaigns ꞏ targeted ads ꞏ customer segmentation ꞏ marketing strategies ꞏ data analysis ꞏ data collection ꞏ data sharing ꞏ consumer behavior ꞏ digital privacy ꞏ data protection ꞏ customer profiling ꞏ data-driven marketing ꞏ customer insights ꞏ advertising technology ꞏ online tracking ꞏ consumer rights ꞏ data exploitation ꞏ customer experience ꞏ network providers ꞏ data monetization ꞏ internet service providers ꞏ customer privacy ꞏ data security ꞏ data regulations ꞏ digital advertising ꞏ data-driven insights ꞏ customer engagement ꞏ behavioral targeting ꞏ consumer insights ꞏ data-driven decision making ꞏ data analytics ꞏ online privacy