How Snapchat Killed the Homepage
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This article discusses the collaboration between Snapchat, the popular social media platform, and Obsessee, a digital fashion magazine created by Hearst media. The collaboration aimed to create a new type of digital magazine experience on Snapchat Discover, targeting Gen Z audience. The article explains how Obsessee leveraged Snapchat's unique features, such as augmented reality filters and vertical video, to engage their audience in a more interactive and immersive way. It also highlights the success of the collaboration in terms of increased readership and engagement among young fashion enthusiasts. The article concludes by discussing the potential of partnerships between social media platforms and traditional media outlets for creating innovative digital content experiences.