How Goop’s Haters Made Gwyneth Paltrow’s Company Worth $250 Million

9/9/2018

This article from The New York Times Magazine examines the business empire built by Gwyneth Paltrow through her lifestyle brand, Goop. It delves into the controversy surrounding Paltrow's brand, which offers a wide array of products and services in the wellness industry. The article explores how Goop has faced criticism and scrutiny for promoting questionable health practices and selling products with unsubstantiated claims. It also discusses the challenges faced by the wellness industry as a whole, as it tries to maintain a balance between profit-making and ethical practices. Overall, the article provides an in-depth look into the rise of Goop and the controversies it has faced along the way.

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