how-ea-lost-its-soul

9/15/2015

This article examines the changes that Electronic Arts (EA) has undergone over the years and how it has affected the company's reputation and "soul". It discusses EA's transition from being a renowned publisher of creative and innovative video games to a corporate entity driven by profit and monetization. The article explores various factors that contributed to this shift, such as the rise of microtransactions and the increasing focus on annualized franchises. It also delves into the impact of these changes on game developers and the gaming community as a whole. The author presents a critical view of EA's business practices and suggests that the company has lost sight of its original passion for creating memorable gaming experiences.

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