How baseball’s tech team built the future of television

This article discusses Major League Baseball's digital platform, MLB Advanced Media (BAM), and its successful venture into live streaming and internet TV. BAM's success with streaming the MLB games has paved the way for other sports leagues and media companies to follow suit. The article highlights the partnerships that BAM has formed with various organizations, including NHL, HBO, and ESPN, to provide live streaming services. It also discusses the challenges and benefits of direct-to-consumer streaming platforms, such as MLB.TV and HBO NOW. The article concludes by emphasizing the impact of BAM's innovative approach to live streaming on the future of internet TV.