Hitting OKRs vs Doing Your Job
Hitting OKRs vs Doing Your Job
This article explores the difference between using OKRs (Objectives and Key Results) in engineering versus marketing. In engineering, OKRs can feel like a duplication of product planning, while in marketing, they clearly express intentions and focus. The author provides examples of how OKRs are used in each context, highlighting the differences in their application and effectiveness. The article also discusses the role of KPIs (Key Performance Indicators) in both fields and how they relate to OKRs.
Note
OKRs are a useful tool, that like a hammer makes everything look like a nail.
company and sub-org OKRs (and maybe even functional team) OKRs can be a useful tool when non-overlapping goals are identified and re-alignment of goals happen.
they can also help motivate individuals as managers help align the story of their work to the goals of their function, team and company.
the opinion of this article hits at one of the MANY weaknesses and mis-uses of OKRs. making individuals and teams do personal OKRs subscribes more to the tool and less to why the tool was developed in the first place.
competencies and expectations are much simpler, clear and effective. SMART goals and OKRs can be deployed at the right time and place at the individual or team level when the need arises. even this advice is difficult to deploy but i'ld prefer that challenge than to fitting a round peg in a square hole and developing OKRs that try to restate the things that need to get done.
Published
Summary
Image
