Gangnam Style, Dissected
Gangnam Style, Dissected
10/6/2012
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summary
This article analyzes the viral music video "Gangnam Style" by Korean artist PSY, which became a global sensation in 2012. The author delves into the subversive message hidden within the seemingly lighthearted and comedic video. It explores the satirical portrayal of the wealthy Gangnam district in Seoul, South Korea, criticizing the materialism and superficiality prevalent in society. The article also discusses how the video's success can be attributed to its catchy melody, energetic dance moves, and the relatable message it conveyed about the pressure to conform to societal norms. Overall, this analysis highlights the deeper social commentary behind the "Gangnam Style" phenomenon.
tags
gangnam style ꞏ south korean culture ꞏ music video ꞏ subversive message ꞏ social commentary ꞏ pop culture ꞏ k-pop ꞏ psy ꞏ viral video ꞏ cultural phenomenon ꞏ music industry ꞏ music analysis ꞏ music production ꞏ cultural symbolism ꞏ dance music ꞏ global impact ꞏ entertainment industry ꞏ music trends ꞏ music marketing ꞏ music performance ꞏ music genre ꞏ cultural appropriation ꞏ society and culture ꞏ music and identity ꞏ music influence ꞏ satire ꞏ music lyrics ꞏ music composition ꞏ music aesthetics ꞏ music sociology ꞏ music psychology ꞏ music fandom ꞏ music criticism ꞏ music theory ꞏ music technology ꞏ cultural identity ꞏ cultural expression ꞏ cultural impact ꞏ cultural diversity ꞏ cultural globalization ꞏ cultural zeitgeist ꞏ cultural studies