Gangnam Style, Dissected

10/6/2012

This article analyzes the viral music video "Gangnam Style" by Korean artist PSY, which became a global sensation in 2012. The author delves into the subversive message hidden within the seemingly lighthearted and comedic video. It explores the satirical portrayal of the wealthy Gangnam district in Seoul, South Korea, criticizing the materialism and superficiality prevalent in society. The article also discusses how the video's success can be attributed to its catchy melody, energetic dance moves, and the relatable message it conveyed about the pressure to conform to societal norms. Overall, this analysis highlights the deeper social commentary behind the "Gangnam Style" phenomenon.

society and culture ꞏ subversive message ꞏ cultural impact ꞏ k-pop ꞏ music technology ꞏ music analysis ꞏ cultural phenomenon ꞏ music theory ꞏ music criticism ꞏ music influence ꞏ music video ꞏ cultural symbolism ꞏ music genre ꞏ cultural zeitgeist ꞏ social commentary ꞏ cultural studies ꞏ viral video ꞏ cultural diversity ꞏ cultural expression ꞏ music aesthetics ꞏ cultural globalization ꞏ pop culture ꞏ music composition ꞏ music psychology ꞏ satire ꞏ entertainment industry ꞏ psy ꞏ music and identity ꞏ dance music ꞏ music trends ꞏ gangnam style ꞏ global impact ꞏ cultural appropriation ꞏ music marketing ꞏ music lyrics ꞏ music performance ꞏ south korean culture ꞏ music fandom ꞏ music production ꞏ music industry ꞏ cultural identity ꞏ music sociology