Chipotle Eats Itself

10/28/2016

This article discusses the series of food safety crises that Chipotle faced in 2015 and how it affected the company's reputation and sales. It outlines the various incidents, including outbreaks of E. coli, norovirus, and salmonella, and the subsequent negative media coverage. The article examines Chipotle's response to the crisis, their efforts to regain customer trust, and the impact on their stock prices and overall brand. It also explores the lessons that other companies can learn from Chipotle's experience in terms of crisis management, food safety protocols, and the importance of transparency in the food industry.

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