The Filter Bubble

3/1/2012

In "The Filter Bubble", Eli Pariser exposes the dark side of personalization algorithms that power the web, and how it is shaping our world and thoughts. He argues that with every click and like, the big tech giants like Google and Facebook are building a personalized filter that shows us only what we want to see, and blocking out the information that challenges our views. This information cocoon, as he calls it, reinforces our preconceptions and biases, making us more divided, less informed, and ultimately more vulnerable to manipulation. Through vivid examples and expert analysis, Pariser demonstrates the urgent need to burst these filter bubbles and restore the open, diverse web that once promised to connect us with new ideas and perspectives. This book is a must-read for anyone who cares about the future of knowledge and democracy in the digital age.

eli pariser ꞏ technology ꞏ information ꞏ media studies ꞏ non-fiction ꞏ social media ꞏ filter bubble ꞏ personalization ꞏ internet ꞏ google ꞏ facebook ꞏ algorithms ꞏ information overload ꞏ confirmation bias ꞏ online filter ꞏ social engineering ꞏ fake news ꞏ data privacy ꞏ echo chamber ꞏ digital marketing