Super Mario
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summary
For those who have ever spent countless hours trying to save a princess from an evil turtle king, "Super Mario: How Nintendo Conquered America" is required reading. Jeff Ryan traces the history of everyone's favorite video game plumber from Donkey Kong to Super Mario Bros., turning the focus on the people that made it all happen. The book dives into the creation of this video game icon, gives insight into the Hollywood and courtroom dramas that were triggered by Mario's success, and also covers the marketing campaign that shifted for the US-based customers who were not at the time "gamers." Overall, it's an engaging account of how a carpenter turned plumber mushroom-jumped his way into our hearts and changed the video gaming industry forever.