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This investigative article by the Los Angeles Times delves into the rise of the opioid epidemic in the United States and the role played by Purdue Pharma, the maker of OxyContin. The article explores how Purdue aggressively marketed OxyContin as a safe and effective painkiller, downplaying its addictive nature. It traces the origins of the drug, its approval by the FDA, and the subsequent surge in prescription and misuse. The article also uncovers the deceptive marketing practices employed by Purdue, including incentivizing doctors to prescribe higher doses of the medication. The story sheds light on the devastating consequences of widespread OxyContin abuse and raises questions about the responsibility of pharmaceutical companies in fueling the opioid crisis.