You’re Probably Wearing Too Much Deodorant

This article explores the rising trend of whole-body deodorant use in America, attributing its popularity partly to a post-pandemic increase in olfactory anxiety and historical marketing strategies that exploit personal hygiene concerns. It questions the scientific basis for whole-body deodorizing, noting that most body odor originates from specific glands and bacteria. The author highlights the profound, often unconscious, role of natural human scent in identification, health signaling, and pheromonal communication, suggesting that masking it might have unforeseen social and psychological consequences, potentially leading to interpersonal alienation.