Time is not money

This article discusses a study that found thinking about time, rather than money, can lead to more altruistic behavior. The study conducted experiments where participants were asked to think about either time or money before making decisions regarding generosity and helping others. The findings showed that those who were primed to think about time were more likely to make choices that benefitted others, while those who were primed to think about money were less likely to act in a selfless manner. The article suggests that shifting one's mindset to focus on the concept of time can enhance empathy and lead to more pro-social behaviors.