The ‘Profound’ Experience of Seeing a New Color

https://www.theatlantic.com/science/archive/2025/04/olo-color-berkeley-teal/682557/
webpage banner

The ‘Profound’ Experience of Seeing a New Color

An article from The Atlantic details the creation and experience of a new color called "olo" at UC Berkeley. Achieved by stimulating specific M cone cells with a laser, the color is described as a "profound" ultra-intense teal. The piece delves into the subjectivity of color, the scientific method used to verify the experience among participants, and potential future applications like gene therapy to enhance human color vision. It also notes the public and artistic interest in this novel color.

Note

fun to see ren's name popping up, a colleague from my past.

the reference of olo to 010 is cheeky. worthy of a vibrant teal moniker!

and yet it seems, we still have our own personal view of the world. slightly the same and yet slightly different. but one teal step closer.

i do share the hope that the first author gets to have their retina mapped.

Published

2025

Summary

An article from The Atlantic details the creation and experience of a new color called "olo" at UC Berkeley. Achieved by stimulating specific M cone cells with a laser, the color is described as a "profound" ultra-intense teal. The piece delves into the subjectivity of color, the scientific method used to verify the experience among participants, and potential future applications like gene therapy to enhance human color vision. It also notes the public and artistic interest in this novel color.

Image

Image for The ‘Profound’ Experience of Seeing a New Color