The man who didn’t invent Flamin’ Hot Cheetos

5/16/2021

This article tells the story of Richard Montañez, the inventor of Flamin' Hot Cheetos. Montañez, a former janitor at Frito-Lay, came up with the idea for the popular spicy snack and pitched it to the company's CEO. The article explores Montañez's journey from a humble upbringing to becoming a successful businessman. It discusses how his Mexican-American heritage and his determination to succeed played a role in his entrepreneurial spirit. The article also highlights the cultural impact of Flamin' Hot Cheetos, particularly among the Latino community. Overall, it portrays Montañez as a symbol of innovation and inspiration in the business world.

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