Suzy Batiz’s Empire of Odor

This article in The New Yorker profiles Suzy Batiz, the creator of a highly successful line of odor-eliminating products, including the popular Poo-Pourri spray. The article traces Batiz's journey from her humble beginnings to becoming a successful entrepreneur and leader in the fragrance industry. It delves into her unconventional approach to business, her commitment to sustainable and eco-friendly products, and her philosophy of creating a positive impact through mindful consumer goods. The article also explores Batiz's personal struggles and triumphs, offering insights into her resilience and determination in building her empire of odor.