Stop brainstorming

2/20/2022

In this thought-provoking essay, the author challenges the traditional approach of brainstorming and argues that it is not an effective method for generating creative ideas. The author highlights the flaws of brainstorming, such as the tendency for groupthink and the pressure to conform to popular ideas. Instead, the author suggests a more individualistic approach called "brainwriting" which involves silently generating ideas and exchanging them with others. This allows for a more diverse range of ideas to emerge and encourages a deeper level of thinking. The essay challenges the widely accepted notion of brainstorming and offers an alternative method that may be more effective in fostering creativity.

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