Restaurant Review: I’m Donut ?
Restaurant Review: I’m Donut ?
Helen Rosner reviews I’m Donut ?, a popular Japanese bakery chain that recently opened in Times Square. The article focuses on the bakery's specialty, the "nama" doughnut, praised for its impossibly moist and light texture, achieved with kabocha squash. Rosner details various flavors, including New York exclusives and a controversial scrambled-egg doughnut. Despite high prices and long queues, the Times Square location is a sensation, effectively selling an "experience of experience" and "novelty." The review explores why certain international chains succeed in gaining "considerable good will" in New York by transcending their "chain-ness" and becoming a "totemic evocation of culture, or place, or social-media clout."
Note
i feel like it is way to early to call this restaraunt as transcending anything.
but perhaps it was just a tag-line-excuse to write an articles filled with photos of these beautiful donuts. so i can forgive the proclamation.
i wouldn't stand in line for these, but i will happily eat an entire tray of them, should they find their way to my table.
even the scrambled egg one!
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