Pokémon Go Brings Augmented Reality to a Mass Audience
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This New York Times article discusses the phenomenon of the popular mobile game, Pokemon Go, and its use of augmented reality (AR) technology. It explains how the game works by using a smartphone's camera and GPS to allow players to catch virtual Pokemon characters in the real world. The article explores the reasons behind Pokemon Go's mass appeal, including its nostalgic factor for adults who grew up with the franchise and its innovative use of AR. It also examines the potential societal impacts of the game, such as increased physical activity and social interaction. The article concludes by stating that Pokemon Go's success marks a major breakthrough for AR technology, as it has brought this technology to a widespread audience and sparked interest in its potential applications.