Patagonia founder Yvon Chouinard talks about the sustainability myth, the problem with Amazon—and why it’s not too late to save the planet

https://www.fastcompany.com/90411397/exclusive-patagonia-founder-yvon-chouinard-talks-about-the-sustainability-myth-the-problem-with-amazon-and-why-its-not-too-late-to-save-the-planet
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Patagonia founder Yvon Chouinard talks about the sustainability myth, the problem with Amazon—and why it’s not too late to save the planet

In this exclusive interview with Patagonia founder Yvon Chouinard, he discusses the concept of sustainability and challenges the notion that it is achievable within the current economic system. Chouinard argues that true sustainability requires a fundamental shift in the way we do business. He also expresses concerns about the increasing power of Amazon and its negative impact on local businesses and the environment. Chouinard emphasizes the importance of taking action to address the urgent environmental issues we face and shares his belief that it is not too late to save the planet, but it requires both individual and collective efforts.

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In this exclusive interview with Patagonia founder Yvon Chouinard, he discusses the concept of sustainability and challenges the notion that it is achievable within the current economic system. Chouinard argues that true sustainability requires a fundamental shift in the way we do business. He also expresses concerns about the increasing power of Amazon and its negative impact on local businesses and the environment. Chouinard emphasizes the importance of taking action to address the urgent environmental issues we face and shares his belief that it is not too late to save the planet, but it requires both individual and collective efforts.

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