Netflix is the apex predator in a mid content ecosystem
Netflix is the apex predator in a mid content ecosystem
The article argues that the prevalence of 'mid TV' is a result of a fragmented attention economy, not just Netflix's strategy. It posits that Netflix has successfully adapted to an environment where viewers are perpetually distracted, producing content that caters to passive consumption to compete with platforms like YouTube and TikTok. This shift from quality-focused content to quantity-focused, easily digestible media marks Netflix as an 'apex predator' in the current media landscape.
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that food chart is the best thing about this article. and it is a good article!
we have definitely seen investment in film/tv evolve as consumption has gone up (multi-streaming households), attention has been spread and the economic value extraction around producing as much content as humanely possible.
it is going to be a fascinating adventure if someone can figure out how to automatically produce the yearly output of netflix for half the price in half the time...
will humans burn out and seek to consolidate and watch the same thing as everyone else? will we all watch personalized film/tv that supports our way of thinking (or directly challenges it?). will we each have lifelong educational course media to teach us what we would most benefit from knowing/doing at that point in our lives?
i don't find it to be a scary story moving forward, but it definitely has tradeoffs and pitfalls, just like netflix's current approach to media has shown us today.
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