lowercase magic

lowercase magic

2/10/2023

link

https://ungated.media/article/lowercase-magic/

summary

This article discusses the significance and appeal of using lowercase letters in written communication, particularly in the context of digital media. It explores how the use of lowercase letters can convey a sense of informality, authenticity, and intimacy. The article argues that lowercase letters can create a more accessible and relatable reading experience, challenging the traditional norms of capitalization. It also examines the historical background and cultural associations of lowercase usage. Overall, the article highlights the power of lowercase letters in shaping the tone and impact of written content in various online platforms.

tags

typography ꞏ lowercase letters ꞏ capitalization ꞏ typography design ꞏ graphic design ꞏ visual communication ꞏ editorial design ꞏ readability ꞏ legibility ꞏ serif fonts ꞏ sans-serif fonts ꞏ typeface ꞏ font style ꞏ typographic hierarchy ꞏ letterforms ꞏ letter spacing ꞏ word spacing ꞏ kerning ꞏ design principles ꞏ design aesthetics ꞏ visual hierarchy ꞏ communication design ꞏ information design ꞏ user experience ꞏ web design ꞏ print design ꞏ digital design ꞏ visual identity ꞏ branding ꞏ typography history ꞏ typography evolution ꞏ readability studies ꞏ typography psychology ꞏ cognitive psychology ꞏ font selection ꞏ letter recognition ꞏ design trends ꞏ design choices ꞏ typographic consistency ꞏ visual impact ꞏ design rules ꞏ design guidelines ꞏ typography rules ꞏ typographic composition ꞏ typographic styles ꞏ typography in advertising ꞏ typography in branding