John Robbins had serious doubts about the family business

An obituary for John Robbins, the heir to the Baskin-Robbins ice cream fortune, who rejected his inheritance to become a prominent advocate for veganism, simple living, and animal rights. His influential book, "Diet for a New America," criticized the health impacts of the modern food industry. The article recounts his life, his strained but eventually reconciled relationship with his father, and his lasting impact on health and wellness movements.