IAC's HowAboutWe co-founder

12/15/2014

In this blog post, the co-founder of HowAboutWe, Brian Schechter, discusses strategies for avoiding delusional thinking in startup growth strategy. He emphasizes the importance of staying grounded in reality and not falling into the trap of wishful thinking or over-optimism. Schechter shares his insights and experiences from working at HowAboutWe, highlighting the need for data-driven decision making and the value of focusing on the right metrics. He also provides practical advice on effectively utilizing A/B testing, setting realistic growth goals, and staying agile in the face of challenges. This post serves as a valuable guide for startup founders and entrepreneurs looking to build sustainable growth strategies.

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