How the NFL Sells Flag Football to Bougie Parents
How the NFL Sells Flag Football to Bougie Parents
The article discusses how the NFL is using flag football to sportswash its image in light of concerns about CTE and declining participation in tackle football. The author argues that the NFL is promoting flag football to appeal to a broader audience, including liberal, bougie parents, while still maintaining its tackle football league. The author also notes that the NFL is trying to create a second income stream while bolstering the first.
Note
the term sportswashing and the analogy to saudia arabia's efforts with LIV golf (and many other sports) really do hang as a large weight on the NFLs shoulders.
disentangling the benefits (community engagement, accessibility, safety) is made difficult by the underlying incentives of the NFL.
what i did learn was that flag football is going to be in LA for the 2028 summer olympics.
what i hope for is for communities to find ways to untangle the benefits from the root incentives.
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