How Superhuman Built an Engine to Find Product/Market Fit

12/24/2019

This article offers insights into how the email client Superhuman successfully found product-market fit. It explains the importance of identifying a target market and building a product specifically tailored to their needs. The article highlights Superhuman's approach of conducting extensive user interviews and employing a combination of qualitative and quantitative data analysis to understand user behavior and preferences. It also discusses the company's iterative product development process, which involved continuous feedback loops and rapid experimentation. The article concludes with valuable lessons and takeaways for entrepreneurs looking to achieve product-market fit in their own ventures.

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