how-nike-lost-stephen-curry-armour
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This ESPN article delves into how Nike lost out on signing basketball star Stephen Curry, ultimately allowing Under Armour to capitalize on his rising popularity. The article traces the relationship between Curry and Nike, from his initial endorsement deal with the brand to the fateful shoe pitch meeting. It highlights how Nike's lack of attention and enthusiasm towards Curry played a significant role in their failure to secure a long-term partnership. The article also discusses how Under Armour recognized Curry's potential and personalized their approach to suit his needs, ultimately reaping the benefits of his success. Overall, it examines this missed opportunity for Nike and the strategic decisions that allowed Under Armour to secure a valuable partnership with one of the NBA's most popular players.