Clean City Law

8/31/2019

This article uncovers the hidden history and impacts of a groundbreaking legislation passed in São Paulo, Brazil, known as the "Clean City Law." The law banned almost all forms of outdoor advertising in the city, transforming the urban landscape and sparking intense debates about public space, commercialism, and aesthetics. The article delves into the motivations behind the legislation, including the desire to reclaim the city for its citizens and reduce visual pollution. It explores the effects of the ban on both the advertising industry and the city's visual identity. Ultimately, the article highlights how the Clean City Law has had a profound impact on São Paulo's urban environment and serves as an example of how a city can challenge the dominance of advertising and prioritize the needs and preferences of its residents.

urban design ꞏ city planning ꞏ outdoor advertising ꞏ visual pollution ꞏ public spaces ꞏ cityscape ꞏ sao paulo ꞏ brazil ꞏ clean city law ꞏ urban environment ꞏ urban legislation ꞏ urban regulations ꞏ advertising bans ꞏ outdoor media ꞏ visual aesthetics ꞏ urban beautification ꞏ street art ꞏ cultural heritage ꞏ city identity ꞏ city branding ꞏ urban development ꞏ urban culture ꞏ cityscape transformation ꞏ cityscape management ꞏ urban sustainability ꞏ public policy ꞏ urban governance ꞏ urban landscape ꞏ urbanization ꞏ city transformation ꞏ city management ꞏ urban history ꞏ urban sociology ꞏ urban studies ꞏ urban transportation ꞏ architecture ꞏ public art ꞏ street furniture ꞏ urban infrastructure ꞏ environmental psychology ꞏ civic engagement ꞏ community development ꞏ public awareness ꞏ public opinion ꞏ urban livability