The Method Method
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In the business world of giants like P&G and Unilever, Method is a glimmering success story. Two childhood friends, Eric and Adam, founded a company that turned an industry on its head and became a pioneer in ecofriendly soaps, detergents, and cleaners. Their revolutionary blend of culture and commerce, style and substance, captured valuable shelf space and garnered them recognition far and beyond. The Method Method, their candid and irreverent firsthand case study, shares their obsession with seven business principles that their company lives and operates by. These seven principles range from designing experiences for customers that go beyond satisfying their rational needs, to winning on product experience that resonates with consumers. Through their journey, readers will learn how today's companies compete, how consumers behave, and how both groups are driving profound global change. The Method Method is a must-read for anyone aspiring to start their own business that could turn into a success story much like Method's.